Lacoste & Interview Magazine celebrate summer with a branded soiree at Lexington Social House. Fabulous designed a one of a kind step and repeat, highlighting the hip feel of the new LIVE! line of Lacoste fashions. The red carpet was “lit up” with a custom made LIVE! neon sign, hung from a grunge-tastic step and repeat backdrop. Guests listened to beats by Dominic Carter, and munched on gourmet all American treats. Plasmas throughout the room played “music video” style clips of people having fun wearing Lacoste and guest knew where to share their enthusiasm from creatively integrated hashtags serving as a social media call to action.