From Parking Lot to Pop-Up Activation – Overnight. Fabulous built a sleek event space for a Friends of MOCA event, celebrating a joint effort between Levi’s and Intel to inspire creative learning. Guests used Intel computers to create their own Personal Icons, and interacted with a motion sensitive art projection powered by Intel. The who’s who of local art and fashion talents gathered to celebrate limited-edition T-shirts designed by a handful of notables. Actor Gael García Bernal, musician Santigold, and artists Moriko Mori and Xu Bing have all created tees for the collection, which support arts education and can be purchased at Levi’s Santa Monica.
