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CHLA ONCE UPON A TIME

Children’s Hospital Los Angeles retained Fabulous to create a magical “Once Upon A Time” themed gala for their biennial event at LA Live Event Deck. Over 1,200 prominent philanthropists gathered to raise unrestricted funds that support the hospital’s most critical needs, and to celebrate the evening’s honoree including, Drew Barrymore, The Billy and Audrey L. Wilder Foundation and The Los Angeles Kings. Fabulous brought the theme to life by creating a “storybook” journey for guests that unfolded as they moved throughout the event space. From the “Alice” inspired cocktail lounge, to the royal atmosphere of the dining reception, Fabulous designed elegant yet playful atmosphere where multiple fairytales could interact. The main stage featured a beanstalk-wrapped proscenium, and larger-than-life props from famous tales, including Peter Pan and Cinderella. Most detailed of all, was elaborate dining table décor which told six different stories also reflected in the custom visual content for the projection mapped ceiling.

As entertainment was paramount to the theme’s execution, Fabulous produced a full evening performance program of atmospheric vignettes and custom cirque shows where costumed characters interacted with guests. This included a cocktail hour mad-hatter balancing act, a dramatic Cinderella waltz show opener, and a Peter Pan dinner show with aerial above guest tables. The elaborate evening concluded with an incredible set by Katy Perry and heart-warming performance of Somewhere Over the Rainbow, inspired by her visit to the CHLA Newborn and Infant Critical Care Unit.