Centric – “What’s Good” For our execution of The Centric Happy Hour Tour, Fabulous was honored with a 2013 NAMIC Excellence in Multicultural Marketing Award, celebrating the top marketing tactics and case studies targeted to multicultural audiences. “Our goal was to inspire a positive brand association for Centric TV among tour attendees and followers.” said Producer, Kimberly Seeherman. “This award confirms that we surpassed expectations and truly spread the ‘Good’ word.”
Fabulous produced an innovative national brand awareness campaign, gaining over 1,000,000 impressions and influencing over 5,000 local consumers through live events in 10 major markets. Tying in to the Network’s “Happy Hour Programing,” Fabulous created a series of “fun-filled” Happy Hour events for urban professionals that looked and felt uniquely “Centric.” Riding on a country-wide buzz fueled by an engaging social media campaign, the tour embodied CENTRIC’s tag line “What’s Good” with one-of-a-kind events that reinforced the network as a tastemaker in the areas of Music and Style. The tour featured performances by Centric Select Artists such as Fantasia, Bridget Kelly and Donnell Jones, and invited guests for complimentary cocktails, soulful cuisine, and cool Centric branded goodies. Guests shared their enthusiasm by participating in the live event Tweet Walls and the socially connected photo booth, integrated with the tour’s custom designed facebook and twitter campaigns.