Events By Fabulous produced a three-day “Island Takeover” consumer marking tour to promote the network’s re-brand as the First Network for Black Women. Fabulous designed and executed a series of “Pop-Up Parties” centered around a custom wrapped Gifting Truck. A veritable billboard on wheels, this music-playing, attention-grabbing “Swag-Mobile” had people dancing in the streets to a live steam of R&B hits from Hollywood Celebrity DJ BHen. Making three stops daily at popular Island venues, the mobile truck created Pop-Up Parties at each location with eye-catching orange lounges, branded refreshments, family lawn games and a digital prize wheel to win crave-worthy ultra-femme giveaways.
Activated by a street-team of beautiful brand ambassadors, the Centric “Swag-Mobile” personally touched over 4,000 fabulous Martha Vineyard’s women, gifting must-have Centric branded Tote Bags & Beach Towels. Participants then shared party pictures using #centricMV in a Marriott sponsored social media contest, creating viral amplification of over 7 million impressions.