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Centric @ BETX 2013

FABULOUS invited guests to “Hop on the Soul Train” and join Centric’s Pavilion festivities at the first annual BET Experience

Our creative team designed and executed a fun retro-chic branded activation, that reinforced Centric’s tag line “What’s Good.” Fans could watch highlight reels from their favorite Centric Shows, win Prizes solving The Soul Train Scramble Board or Speak Their Mind on the Live Culture List Style Wall. The pavilion gave fans a chance to Meet & Greet with Centric Show Celebs and celebrated Centric’s motto “Music Is Our DNA” by featuring soulful interviews with legendary musicians like Earth Wind & Fire, as well as Special Guest Performances by R&B Superstars such as Lyfe Jennings.