BLOG

Home > Blog > Branding & Experiential Marketing > Designing For The Senses @ BizBashLive

The growth of the event industry has elevated the profession our accordingly our client’s expectations. We are no longer “planners” we are “producers” and it’s not just about creating pretty parties, it’s about creating specific and transformative experiences, unique moments that are relevant, engaging and sharable.

EBF President and Creative Director, Kimberly Seeherman, spoke yesterday at BizBashLive in Los Angeles. Her presentation on experiential architecture offered insights and key strategies on experience design and using the 5 senses as inspiration. Click here to view presentation highlights.

We will upload video of the seminar along with a full copy of the presentation later this week. Also since attendance was higher than expected, we are posting the seminar worksheet. This creative tool turns the key learnings of the seminar into a creative exercise. Click here to download.